unit 4- Creative media production management project

Media Sectors

• TV
• Film
• Radio
• Published (newspapers)
• Online 
• Advertising 
• Gaming

Some of the media products we find in film are:

• Trailers
• Social media pages (facebook ect)
• Billboards

Trailers

Trailers are often made by a group of people called a creative team. They often have overlapping skills and expertise. As a marketing tool they are likewise the product of a group effort. Trailers require editing skills and acumen. Every film is unique therefore so is every trailer and marketing campaign. People involved in the creation of a trailer:

• Editor
• Creative director
• Copy righter 
• Graphic designer
• Music supervisor/ Sound librarian 
• Market researcher
• Voice over artist
• Film producer
• Film director 
• Film editor 
• Studio head
• Star

An example of a film trailer

Social media pages

Most new films will create a social media page, for example a Facebook or Twitter page. People who want to know more about films etc will look at these pages to maybe find some behind the scenes clips etc. Actors starring in the films will often publish pictures etc of them as their characters in a new film and people will share it and it becomes a big thing, especially on Twitter. An example of something like this would be Zoolander 2. Ben Stiller and Owen Wilson made a 'splash at Paris fashion week' when they walked down the Valentino runway dressed as their characters from Zoolander. Social media sites such as Instagram, Twitter and vine exploded with the hashtag #Zoolander2. This hashtag is found on Ben Stiller and Owen Wilson official Instagram pages. The Tinup website says Movie Makers everywhere should be using social media sites to advertise films if they aren't already. Most people these days are on at least one social media site therefore advertising on these sites will be seen by possibly everyone in the world. Social media is a used on a large scale so it would get the films millions of views. Behind the scenes moments are also really good to out onto social media sites because people really enjoy seeing whats going on behind the scenes. Sometimes this gets the film more views basically because people enjoyed what went on behind so much. Ben and Owen dressed as their characters.

Roles in social media:

• Stars
• Marketing directors