To begin with, i came up with three ideas. One of my ideas was to have someone asleep in bed and have the advert as if they were in a dream, however i decided not to do this idea because it isn't original and people have seen things like this before. Another idea was having my brother running and jumping about which is the idea i decided to go with. The last idea i had was to have my brother on his bike and riding about different locations and making it look like he has travelled on a bike ride. This would end up being a biking game, however i thought that there wouldn't really be a wide range audience for this type of game so i decided on my second idea.
I have created a SWOT analysis for myself:
- Strengths - Good at time management and getting things done on time
- Weaknesses - Getting good camera shots and making them interesting
- Opportunity - to play around with the camera shots wen filming. Using the Go Pro.
- Threats - mainly weather, if it rains it could work, but we wouldn't want to damage the equipment.
I have done some research on the play station console, and some games that you can play on it. In one of our first lessons, we watched some examples of the advert we are being asked to produce and i decided to take ideas for my advert from the video we watched called 'heights'. I thought this would be good for me to create, as it doesn't have a high budget and the locations would be near by places i could use. Here is the link to that video. https://www.youtube.com/watch?v=vxM4_G08UT0
I also took ideas from the game 'GTA' because this includes a person running around a city/town, jumping over walls and cars etc. I wanted to keep my advert quite plain so it left the audience waiting to see what the game is like by buying it. I have looked at age ratings for games and the type of people who would play my game.
Here is my pen profiling and mood board.
I used the internet to find out information about PEGI, here is what i found.
PEGI
PEGI stands for pan European game information. Age ratings
are systems used to ensure that entertainment content, such as films, videos,
DVD’s, and computer games, are clearly labelled by age according to the content
they contain. Age ratings provide guidance to consumers (particularly parents to help them decide whether or not to buy a particular product. Computers and
video games are now enjoyed by millions of players throughout Europe. In the
UK, 37% of the population aged between 16 and 49 describe themselves as ‘active gamer’ defined as currently playing games on a console, handheld or PC. In
comparison, in Spain and Finland 28% of the population aged 16 and 49 are
defined as ‘active gamer’ (Nielsen report 2008). While most games (49%) are
suitable for players of all ages there are many that are only suitable for
older children and young teenagers. There are also some games (4%) that are
made for adults only (over the age of 18).
I have done research on advertising in the gaming industry and i found that the mobile games market is increasingly saturated, marketplace visibility continues to drop, user acquisition cost continues to rise, and we're still seeing a bit of an exodus in pursuit of greener grass, or PC games. A common current theme of development in the games industry is a merging of previously distinct categories. Whether this is between real life and virtual reality with the growth of immersive gaming; or between business and consumers as crowd funding is used to finance both the development of games and the rewards of playing them, the blurring of previous boundaries is starting to permeate the industry. We expect this trend to continue and intensify over the coming years.
The budget for my advert:
I will use a GoPro for filming which will cost £13 per day. I will also use a Canon C100 which is £75 per day. A lightweight Tripod which is £20 an hour. Actor at £7 an hour and food and drink for everyone for £30. My total would come to £306 for the single day of shooting. I will only need one day to film my advert therefore this would be the total amount.
The target audience:
I have decided that my target audience will be 14+. I think this is a good target age because i am using my brother in the advert who is 14 therefore it means people his age will watch it and want to play. I also think this is good because it is a wide range and there may be more people playing it. When you are 14, you want to play games with your friends on your play station and this game they would all be able to play together because they are all old enough. This is an appropriate age because there is nothing inappropriate about the game or the advert. It is someone their age running around and either being chased by someone or chasing something. In more detail, they will have certain tasks they have to finish. If they do not finish them in time then they will end up being chased by something and they have to keep going until the time is up.
Project schedule:
I have thought about my schedule and i will spend one day filming as my idea is pretty simple so it wouldn't take too long to film. If i ended up having to get more footage, it would be easy because i can just take my brother out again and get some more footage. I will not need to hire locations or actors, therefore i don't have a certain time length that i am allowed to use somewhere. I will take at least 1 week to edit because i want it to be very interesting and fast paced therefore it will take me a while to get it how i want it to be.
Legal and ethical considerations:
In many games now, there are a lot of illegal things included and many racist comments etc. Which is why all these games are aged 18+. Mine however, is a simple story line, made for younger children aged 14. This is because there aren't a lot of games for this age now, and a lot of children cannot play together anymore. I figured, this is a great way to get children to play together again and feel comfortable playing things that are their age. I will not include any racist comments etc. I don't think this is appropriate as the children may hear the things that are being said and take things from it which isn't good. I will not include either of these because it wouldn't be appropriate for the age.
Copyright:
Copyright is a legal right created by the law of a country that grants the creator of an original work exclusive rights for its use and distribution. This us usually only for a limited time. The exclusive rights are not absolute but limited by limitations and exceptions to copyright law, including fair use.
Resources:
The resources i will use will be, a GoPro camera, canon C100 camera, a lightweight tripod, my brother as an actor, A computer in the editing suite to edit on premier pro which is another resource. The outdoors, grass areas, walls etc. Resources i used to learn and fine information was mainly the internet, and the power points from our lessons. I used the power points from lessons because they have all the information i need on there and its easy to find certain parts that i need. I have used the power points more than the internet because everything we needed for this assignment i already had that we had done each week where i took my information from.
